The preceding Cad and the following 2 Cads were part of the initial launch of the lifestyle brand 'Gilly Hicks: Sydney' - conceived of by Abercrombie & Fitch, later to become part of Hollister. A&F revealed the customer as perpetually young and hip, but with 'Down Under' Australian flair. The focus is on beautiful products with a touch of casual wear surfer lifestyle elements. I came in as a freelance Cad Artist to assist the Design Director in creating the Cads - including Garment sketching, some print work and embellishments and handbag accessories for the initial presentation. It was an interesting and exciting project to have been part of.
